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Technology Stocks : LinkedIn Corporation
LNKD 195.960.0%Dec 16 4:00 PM EST
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To: stockman_scott who wrote (117)1/29/2012 1:56:10 PM
From: Glenn Petersen1 Recommendation   of 272
 
The shares of LNKD have performed rather well, particularly when compared to those of GRPN and ZNGA. Not only is the company profitable (if marginally), it inhabits a market niche that is relatively free from competition. That could change:

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COMPETING WITH LINKEDIN

When it comes to social networks with gravitas, though, LinkedIn, not Google+, is the network Facebook needs to beat.

Last year, a Performics survey of 2,997 active social networkers found that the majority of them (59%) said it is important to have a LinkedIn account, more than any other social network.

Not surprisingly LinkedIn Chairman Reid Hoffman seems to agree. He told the audience at San Francisco’s Web 2.0 Summit last year he isn’t worried about Facebook as a competitive threat. This is how the Los Angeles Times described the encounter:

Asked whether LinkedIn would be held back by its demographic –- the average user is in his or her early to mid 40s –- Hoffman retorted: “You mean, like someone who could give you a job?”

Facebook and the Labor Department announced their collaboration last year via a dedicated Facebook page. The page offers job listings and information about available training programs and educational opportunities. It’s a good start but not nearly enough to compete with LinkedIn in this respect.

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