Hipcricket and Bloomberg Businessweek Team Up for Olympic-Sized Augmented Reality Experience
finance.yahoo.com
Hipcricket-Powered QR Code Enables Bloomberg Businessweek Readers to Download Smartphone Apps Featuring U.S. Olympic and Paralympic Hopefuls
Unveiled in the December 16, 2011 print issue of Bloomberg Businessweek, BP America’s series of interactive trading cards featured nine athletes through an augmented reality platform. When held up to a webcam or camera phone, these printed cards come to life as the athletes digitally appear in front of the user with exclusive training tips, and information about themselves and their sports. When readers scan the Hipcricket-powered QR code featured in the ad, they are redirected to the appropriate app store to download a mobile app with additional content. Hipcricket was also responsible for running the analytics around the BP America mobile advertisements on Businessweek.com.
“This campaign incorporated a number of channels to provide readers with a truly interactive and engaging experience,” said Jordan Hyman, Custom Publishing’s Project Manager at Bloomberg Businessweek. “By leveraging a multichannel approach with innovative mobile content, BP America and Hipcricket created what we believe is an unforgettable ad campaign. We look forward to rolling out the second phase of the campaign in 2012.”
“We’re proud to have been part of such an innovative campaign that combined print with online and mobile content in a novel way,” said Doug Stovall, Hipcricket Senior Vice President of Sales and Client Services. “Given the level of emotional and cultural appeal of U.S. Olympic Hopefuls, using a unique multichannel approach really brought the ad off the page for a memorable and impactful experience.” |
