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Technology Stocks : Digimarc (DMRC)

DMRC 9.020

-2.6%

Nov 5 3:59 PM EST

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From: JakeStraw	2/7/2012 11:36:26 AM
	of 266

Lucky Magazine Features Digitally Watermarked Editorial Content Using the Digimarc Discover™ Platform finance.yahoo.com “We believe digital watermarking holds huge potential to increase engagement with our readers and allows our advertisers to reach their target audience with print-to-mobile experiences,” said Maura Randall, Digital Managing Director at Lucky magazine. “One of the unique selling points of Digimarc’s digital watermarking platform is the superior user experience and its imperceptibility to the human eye – there is virtually no impact to the overall layout or aesthetics of the editorial content or advertisement.” “Digimarc Discover gives publishers and advertisers unlimited possibilities to target consumers with a wide array of experiences through their mobile devices,” said Ed Knudson, EVP, Sales & Marketing of Digimarc Corporation. “We are very pleased that Lucky magazine is using our technology and partnering with Nellymoser to create fun and engaging print-to-mobile experiences for its readers, as well as making the innovation available to its advertisers.”

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