However, taxpayers will never recover about $20 billion of the $80 billion spent on the bailout, according to a recent government report
Still, the advertising agency that created the commercial — Wieden + Kennedy — has members who have designed Obama campaign items or who have worked on behalf of Democratic causes.
The creative minds behind the ad are in the agency’s Portland, Ore., branch. Aaron Allen designed a poster for the 2008 Obama campaign and Jimm Lasser designed a basketball sneaker called the “Obama Force One,” with an image of the president on the soles and the message “A Black Man Runs and a Nation Is Behind Him.” Lasser displayed the shoe in a 2008 gallery exhibition with the tagline “The Dunk on McCain.”
Elsewhere at Wieden + Kennedy, which has Kraft and Coca-Cola on its client list, global public relations director Joani Wardwell worked in the press office of the Clinton White House. She started as a grassroots organizer for Democratic causes in the early 1990s and continues to do political consulting.
“I’ve managed to always keep my toe dipped in the water that way,” she said in 2009.
The Wieden + Kennedy spot set itself apart in two ways: its length — two minutes, compared with the standard 30 seconds — and its powerful message.
“Detroit’s showing us it can be done,” Eastwood tells the audience. “And, what’s true about them is true about all of us ... This country can’t be knocked out with one punch.”
American carmakers have seen better times since receiving taxpayer funds. Collectively, Chrysler, General Motors and Ford sold slightly more than 6 million vehicles last year, a 15 percent increase over 2010. However, taxpayers will never recover about $20 billion of the $80 billion spent on the bailout, according to a recent government report.
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