Micron Electronics (MUEI) Message Board

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Technology Stocks : Micron Electronics (MUEI)

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To: Findit who wrote (2433)	11/22/1997 2:04:00 PM
From: Larry S.	Read Replies (1) of 4074

Jim, very good point about the advertising. MUEI makes one of the best computers, yet that is a secret except among the elite in the know. I have been shopping dell and micron the past few days for a new P II for myself. prices are very comparable. Dell can ship in about 2-3 weks ( because I want the 19" monitor). MUEI can ship in 2 days. They have a very nice package and courteous and knowledgeable sales people. I agree that the advertising WILL PAY OFF and WILL TAKE SOME TIME TO BE EFFECTIVE and WILL NEGATIVELY AFFECT THE BOTTOM LINE until it starts showing results. Micron has underadvertised for a long time, only advertising in computer magazines. Dell has massively advertised on TV, newspapers, magazines, etc for a long time. I sold my position 2 weeks ago at 14.25 because i got disgusted with the lack of movement in the company. I am waiting for this puppy to settle and looking to buy back in. Entry target is 8 to 12. Forsee tax loss selling to be brutal. By mid december should be all done. Think management is implementing a long range plan that will bear major fruit, 30% growth is exceptional. Larry

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