I went through my buy list looking for:
Universal global appeal
Instant name brand recognition
Products or services you "dispassionately believe" will continue to be in demand "for years"
I found exactly two companies that are attractively priced and fit the bill: AAPL and MSFT. :)
Two more second-tier-not-so-sure dark horse candidates: DELL and MGDDY.
Runners up: AXP (not very cheap), GOOG (not very cheap), INTC (not very cheap), JNJ (not very cheap), MA (expensive), TJX (expensive).
The rest? Either not cheap (enough) or do not satisfy the criteria.
Honestly, it would be very hard for me to recommend holding any of the above for 20+ years with expectation of superior returns. :(
Disclosure: I hold a large position in MSFT and smallish positions in AXP, DELL, INTC, JNJ, MA, MGDDY, TJX. |
