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Non-Tech : Checkers drive in restaraunts
CHKR 0.470+9.3%Nov 4 3:36 PM EST

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To: Lance who wrote (48)11/22/1997 6:07:00 PM
From: RT   of 109
 
Lance,

I sure hope Checkers can get their act together. Their inability to provide speedy service has cost them dearly.
If the new advertizing campaign brings in the customers and they can't service the lunch crowds then they are wasting their advertizing dollars.
They need to upgrade their customer services if they intend to have repeat customers.

With Rally and Checkers being so closey aligned I was disappointed to read that Rally's also lost money this quarter.
Their recent advertizing campaign did not produce the anticipated results.
GOOD NEWS ( INDIRECTLY)
One analyst recently recommended Rally as a STRONG BUY.
12 Month price target of 8.00.
If Rally's succeeds then Checkers should also.

As far as your investment in Checkers I feel you have little downside risk at this level. You could easily double or triple your money if Checkers could produce a profitable quarter. At present revenue have continued to decline quarter after quarter.

Happy Investing,
RT
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