JUST IN...iPhone manufacturer Apple Inc knocked out of annual top 10 list of consumer "superbrands"
Monday, 27 February 2012 09:29
smeweb.com
Apple Inc (NASDAQ:AAPL) has been knocked out of an annual list of the top 10 brands that had the most influence over consumers, making way for the likes of battery maker Duracell and paint company Dulux. The manufacturer of iPads and iPhones fell nine places from ninth to 18th position, according to the survey of 2,000 adults by Superbrands, published today.
British brands make up half of the top 20 this year, with the Royal Albert Hall, Royal Doulton and Wedgwood rising in the league table. Luxury watch manufacturer Rolex topped the list for the first time, beating Coca-Cola and Google into second and third places respectively. Mercedes-Benz took fourth place, followed by the BBC, ahead of Duracell and Dulux. Jaguar was up one place to number nine, while Royal Doulton held 10th position. |
