VeriFone Holdings, Inc. (PAY) Message Board

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Technology Stocks : VeriFone Holdings, Inc. (PAY)

PAY 35.48

-1.8%

3:59 PM EST

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From: JakeStraw	3/1/2012 9:16:57 AM
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VeriFone Extends Convenience Store Digital Media Reach with LIFT Retail Acquisition finance.yahoo.com In-Store Up-Sell Solution Complements VeriFone’s Digital Media Capabilities at the Fuel Pump LIFT Retail, based in Atlanta, developed and markets the LIFT Station, network-connected digital marketing hub that integrates with leading point-of-sale systems in the convenience store and petroleum retailing market. Leveraging an advertiser-funded model, the LIFT Station personalizes the experience for each shopper by presenting relevant offers with compelling digital ads on a touchscreen display while simultaneously engaging cashiers with a friendly sales script to help close the deal. The acquired company will be incorporated into VeriFone’s solutions portfolio as a product and services offering called LiftRetail Solutions. VeriFone LiftRetail integrates with all leading retail point of sale systems in the convenience store/petroleum segment, including VeriFone’s Ruby SuperSystem and Topaz XL. “VeriFone LiftRetail Solutions will complement our Secure PumpPAY offering by providing gasoline retailers and convenience store operations the ability to maximize revenue opportunities both at the pump and in the store,” said Jennifer Miles, VeriFone executive vice president, North America. “LiftRetail Solutions extends our digital media reach into the convenience store environment, providing a highly accountable media platform that maximizes an advertisers return on investment.”

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