Foodmaker (Jack-in-the-Box Restaurants) Message Board

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Non-Tech : Foodmaker (Jack-in-the-Box Restaurants)

FM 27.19

0.0%

Jan 8 4:00 PM EST

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To: Arnie Doolittle who wrote (264)	11/23/1997 7:49:00 AM
From: Arnie Doolittle	Read Replies (1) of 338

David, one other item from the 10K: Hamburgers, including Jumbo Jack, Double cheese burger and Sourdough Jack, make up 25% of sales. In Dollar terms that's $338 million or so. While we don't know exactly how much of that is Jumbos, it puts feet to our earlier discussion about profit elasticity relative to JJ price increases. As competitors begin to focus on product differentiation instead of commodity pricing, volume elasticity should not be an issue. Now Fm needs to get some guts and increase JJ prices. Arnie

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