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Strategies & Market Trends : Greater China Stocks

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From: Julius Wong	3/15/2012 8:30:57 AM
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Meet the Chinese consumer of 2020 Evolving economic profiles will continue to be the most important trend shaping the market. March 2012 • Yuval Atsmon and Max Magni Source: Retail Practice Most large consumer-facing companies realize that they will need China to power their growth in the next decade. But to keep pace, these companies will also need to understand the economic, societal, and demographic changes shaping the profiles of consumers and the way they spend. This is no easy task not only because of the fast pace of growth and subsequent changes in the Chinese way of life but also because of the vast economic and demographic differences across the country. mckinseyquarterly.com

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