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Technology Stocks : Digimarc (DMRC)
DMRC 9.020-2.6%Nov 5 3:59 PM EST

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From: JakeStraw3/19/2012 11:19:20 AM
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Saveur Magazine Features Digitally Watermarked Advertisement Using Digimarc’s Patented Technology
finance.yahoo.com

Digimarc Discover™ Platform enables advertisers to engage consumers through interactive advertising

The advertisement will feature an in-app menu that provides the reader with four choices of enhanced experiences, which include the ability to view Sheraton, Westin, Luxury Collection and St. Regis properties in Hawaii, watch a video, make a direct call for reservations, and share via email, Facebook and Twitter. The Starwood Hotels and Resorts ad is the first to feature the in-app menu, which is one of two new templates available in Digimarc’s Online Services Portal, a key component of the Digimarc Discover™ Platform. The benefit of the menu is it allows readers to choose the desired experience within the application before being taken online.
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