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Technology Stocks : Apple Inc.
AAPL 277.23-0.3%Dec 9 3:59 PM EST
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To: iggyl who wrote (130645)4/11/2012 11:54:35 AM
From: Cogito  Read Replies (1) of 213176
 
>>Interesting that Apple has decided to take a stand on this. The value of content and creativity is under assault from most corners, Amazon and Google in particular.<<

I'm not sure Apple was the driver for the agreement. I know that the publishers were not happy with the way Amazon was selling books below cost, which was lowering the perceived value of digital books. I believe the publishers were the ones who preferred the idea of the agency model, where they would be allowed to set the prices.
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