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Technology Stocks : Apple Inc.

AAPL 278.72

+0.5%

Dec 10 3:59 PM EST

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To: Kelly G. who wrote (130673)	4/11/2012 1:16:11 PM
From: Sr K	Read Replies (3) of 213176

With Apple's standard pricing, they would have gotten 30% of $9.99 with the Amazon model, but they pushed for publishers and authors to have more say on pricing, with a result that Apple would get 30% of $12.99 (and higher). Apple gets 30% of the incremental $3.00, or 90 cents higher than they would have gotten with $9.99 sales. From Apple's POV and possibly DOJ's, it is that $.90 that is Apple's price-fixing compensation.

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