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Technology Stocks : Apple Inc.
AAPL 278.28+0.1%Dec 12 9:30 AM EST
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To: Cogito who wrote (130706)4/11/2012 2:46:05 PM
From: slacker711  Read Replies (1) of 213176
 
Another point that seems to be missed, continuously, is that the 30% cut Apple takes doesn't generate significant profits for them. It covers their costs in maintaining the online store, credit card processing, administration, etc.

The only way this is true is if there is literally zero scale in the business.

Do you really believe that Apple was at break even in '06 in content sales and the same is true today?

Slacker
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