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Non-Tech : Furniture Brands International, Inc.

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From: Lahcim Leinad4/20/2012 2:12:04 PM
   of 57
 
Shoppers Buy More Furnishings for Their Smaller Houses - DailyFinance

By Barbara Thau

Posted 3:30PM 04/13/12

Here's some counter-intuitive news: It seems that people are buying more home products to fill their smaller abodes.

Home furnishings store sales are expected to rise in April, May and June to $23.2 billion, up nearly 8% from the year-ago period, according to an IBM forecast based on data from more than 500 leading U.S. retailers.

The trend toward smaller American homes has compelled consumers to purchase new furniture to fit into these tighter spaces, IBM says.

But the trend away from McMansions isn't the only reason home furnishing sales are up: IBM theorizes that the current Chinese "Year of the Dragon" is turning out to be popular for weddings, hence wedding gifts -- which could also be driving sales.

It's happened before. "We went back to the last Year of the Dragon in 2000 to 2001, and saw a spike back then" in home product sales, an IBM spokeswoman tellsDailyFinance. Indeed, "2001 was the third highest sales record for home furnishings over the past 22 years."
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