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Strategies & Market Trends : Turnarund Investing
NOVS 0.0666-16.0%Aug 1 5:00 PM EST
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To: grahamcracker who wrote (944)5/1/2012 8:00:02 PM
From: bankbuyer1 Recommendation  Read Replies (1) of 1876
 
Re "Ad dollars are a necessary evil. How else do you get people into the stores?"

Disagree a bit there. Many retailers have found that they were spending far more than they were getting.

PIR cut their's way back and it paid off.
CPWM I believe similar

The ad $ % as RSH is WAY too high even if your strategic decision is you need to advertise.
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