Extreme Reach Powers Cloud-Based Video Advertising Management Platform with
High-Performance Colocation and IP Services from Internap
The industry's leading digital video ad delivery network connects hundreds of
advertisers, agencies and post-production houses with thousands of video media
destinations
ATLANTA, May 2, 2012 /PRNewswire via COMTEX/ -- Internap Network Services
Corporation (INAP), a provider of intelligent IT Infrastructure services, today
announced that Extreme Reach, Inc., a leading provider of video advertising
management, ad distribution and ad serving solutions, has selected Internap's
scalable colocation and route-optimized Performance IP(TM) connectivity services.
The combination gives Extreme Reach access to a premium data center environment
for hosting its cloud-based video advertising management platform, as well as the
highest-performing IP service to ensure the fast, reliable delivery of video
advertising content.
The market for video advertising is growing rapidly, driven by the proliferation
of ad-supported Web and mobile properties, as well as the shift to
high-definition content. The Extreme Reach video advertising management platform
uses the power of the cloud and high-performance networks to eliminate the cost
and time constraints of traditional ad distribution methods, such as tapes,
couriers and hardware-based satellite networks.
"The major advertisers and agencies we work with have much higher expectations
than they used to. While they still need to run commercials in the assigned slots
across TV and Web properties, their execution timelines are tighter and they
demand absolute reliability and exceptional video quality across every screen,"
said Dan Brackett, chief technology officer of Extreme Reach. "The value and
innovation we deliver includes using the cloud to disrupt and modernize critical
advertising processes, enabling brands and agencies to be more agile and ensuring
the highest possible HD video quality, speed and reliability no matter where
their commercials run. The scalability and performance of Internap's colocation
and IP services are critical to that process and to supporting us as we grow our
business in the cloud."
Extreme Reach has colocated its infrastructure in Internap's premium data center
in Santa Clara, Calif. The SOC2-certified facility features high-density
configurations of up to 12 KW per rack to enable customers to scale in place
without requiring that they lease more space. In addition, the facility features
innovative green design, construction and operational features that helped it
become the first data center in the U.S. to achieve the Green Building
Initiative's Green Globe certification as well as LEED certification by the U.S.
Green Building Council. Internap's Performance IP service ensures fast, reliable
connectivity by leveraging numerous major carrier backbones worldwide to provide
diverse Internet routes in conjunction with its patented MIRO (Managed Internet
Route Optimizer(TM)?"?"?"?"?"?") technology. MIRO analyzes network performance
characteristics, resulting in intelligent and reliable delivery of customer
content, applications and communications throughout the world.
"Extreme Reach is a great example of a company using the power of networks and
the cloud to innovate and improve an existing business where speed, quality and
reliability are the critical measures of success," said Mike Higgins, senior vice
president of data center services at Internap. "The unmatched scalability and
reliability of our colocation service provides a flexible platform for Extreme
Reach to easily support their rapid growth and the increasing demands of the
advertising industry."
To tweet this release: ow.ly
About Internap Internap provides intelligent IT Infrastructure services that
combine unmatched performance and platform flexibility to enable our customers to
focus on their core business, improve service levels and lower the cost of IT
operations. Our unique trio of route-optimized enterprise IP, TCP acceleration
and a global content delivery network improves website performance and delivers
superior end-user experiences. Our scalable colocation, managed hosting, private
cloud, public cloud and hybrid offerings provide enterprises the flexibility to
adapt to changing business needs and future-proof their IT Infrastructure. Since
1996, thousands of companies have entrusted Internap with the protection and
delivery of their online applications. Transform your IT Infrastructure into a
competitive advantage with IT IQ from Internap. For more information, visit
internap.com, our blog at internap.com or follow us on
Twitter at twitter.com.
About Extreme Reach Extreme Reach is the leading provider of video advertising
distribution, ad serving and talent rights management solutions that span all
video media. The company's network digitally connects more than 2,000 advertisers
and agencies with 1,000 commercial production houses and more than 18,000 media
destinations across the U.S. and Canada, including every major broadcast network.
The Extreme Reach video platform simplifies the execution of ad campaigns across
video media and is the industry's only platform that integrates both TV and
online video advertising. The company is headquartered in Needham, Mass., with
offices in New York, Chicago, Burbank, Detroit, Dallas, Seattle and Louisville.
For more information, visit the Extreme Reach website:
extremereach.com. |
