More food for indigestion.
Possibly positive for MRVC?
Intel Reorganizes To Serve Marketplace
Segmentation
SANTA CLARA, Calif., Nov. 24, 1997 -- Intel Corporation has reorganized
some of its internal organizations to match segmentation trends in the
marketplace, the company announced today. Four new groups have
been created: the Consumer Products Group, the Business Platform
Group, the Small Business and Networking Group, and the Digital
Imaging and Video Division. These organizational changes are effective
immediately.
"The personal computer industry is large and growing rapidly. As a
result, the industry is splitting up into large segments. We plan to
differentiate our products to serve these segments. This organizational
adjustment allows us to address multiple market segments more
efficiently," said Craig Barrett, president and chief operating officer, Intel
Corporation.
Under the new structure, Intel's former Desktop Products Group will split
into the Consumer Products Group (CPG) headed by vice president Mike
Aymar, and the Business Platform Group (BPG), headed by vice
president Pat Gelsinger. CPG will target consumer desktop PCs, TV set
top computing devices, and automobile PCs. BPG will focus on all
business computers (including PCs), network computers, NetPCs,
workstations, and data security solutions for personal computers.
Intel's former Internet and Communications Group will also split into two
separate organizations. Executive vice president Frank Gill will lead the
Small Business and Networking Group (SBNG) which will include
networking products, management software, business communications
(ProSharer video conferencing technology), reseller products, Internet
Services Operations, and the reseller channel sales organization. Vice
president Craig Kinnie will head up the Intel Architecture Labs (IAL)
which will continue to develop technologies for emerging platforms and
applications technologies.
Intel's Computing Enhancement Group (CEG) continues under vice
president Ron J. Smith's leadership. CEG will continue to focus on
peripheral silicon solutions associated with the PC, and our
communications business (flash memory, embedded control, universal
serial bus, and intelligent I/O), with additional responsibilities for chip
sets and graphics controllers.
Lastly, a new division (Digital Imaging and Video Division), will be formed
to focus on the emerging fields of digital imaging and video associated
with the PC and stand-alone digital cameras. This division will be run by
Don Whiteside.
Intel, the world's largest chip maker, is also a leading manufacturer of
personal computer, networking and communications products. Additional
information is available at (SOURCE) www.intel.com/pressroom.
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