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Strategies & Market Trends : Turnarund Investing
NOVS 0.0666-16.0%Aug 1 5:00 PM EST

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To: Good Fundamentals who wrote (1101)5/10/2012 11:21:56 PM
From: batman100231 Recommendation   of 1876
 
i take it your not invested in gmcr ---at least i hope not.

they make more than 100% of the profits from the K Cups the brewer is sold at a loss.

the problem comes when the patent expires is anyone can make a k cup for 1/5th the cost..

that's how 15B market cap evaporates. this story has been out there for a while. the company just did some stuff to make the evaporation faster. it's always been about the patents.
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