Custom Toys and other Consumer Merchandise to Support Hannover House Release of "Toys in the Attic"
Custom Toys and other Consumer Merchandise to Support Hannover House Release of "Toys in the Attic"
Source: Hannover House / Target Development Group, Inc.
May 22, 2012 13:58
Well-known indie studio expands product offerings to capitalize on highly-anticipated film release
"Cannes, France, May 22, 2012 (GLOBE NEWSWIRE) -- Collectible dolls, toys and action figures designed after characters in the film will be part of the consumer marketing campaign and product offerings from Hannover House in support of the company's upcoming release of "Toys in the Attic." The acclaimed, stop-motion animated film from directors Jiri Barta and Vivian Schilling features actors Forest Whitaker, Joan Cusack and Cary Elwes, providing voice talent for the collection of misfit Toys. Principal characters in the film - Teddy. Sir Handsome, Laurent and Buttercup - will be available as premium, collectible action figures and dolls from Hannover House (Pinksheets: HHSE). The company will also offer a "Head of State" bust as well as a jigsaw puzzle, coffee mugs, 2013 Calendar and playing cards, each featuring the key-art image for the movie.
"The action-figures and bust will be premium priced, limited edition items for animation fans and movie memorabilia collectors. The Jigsaw Puzzle and Playing Cards will be budget priced for retail distribution and consumer accessibility. All of the items will be made available through the film's website as well as through mainstream internet sellers such as Amazon.com.
'"This is by far, one of the most unique films ever made," said Eric Parkinson, C.E.O. of Hannover House. "The characters that Jiri Barta created are classic, and the voice-talent performances that Vivian Schilling wrote and directed elevate the film to a magically-enchanting status. We've had so many requests for collectible dolls and merchandise that we did not want to ignore this opportunity. Our merchandising strategy will embrace both spectrums of the market, with high-margin, limited edition collectibles supported by high-volume, low-cost consumer items such as the Jigsaw Puzzle, Coffee Mugs and Playing Cards."... (more)
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