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Strategies & Market Trends : BAK - Investing
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To: Zoso_17 who wrote (2799)5/24/2012 3:47:58 PM
From: XoFruitCake2 Recommendations   of 3249
 
Re: For XO - how APPL is changing under Cook

What was your take on the article suggestion that Apple is ramping up some specialized manufacturing and tooling?
buying specialized manufacturing equipment is Apple way of moving technology forward. It is pretty much standard operation for them. Part of it is that there is a lot of risk of doing cutting edge manufacturing. So Apple basically take the risk by buying the equipment (and making it work etc. etc. which is where the risk lie). We see the benefit from Ipad 3 with cutting edge manufacturing. The retina display is still in supply restrained. When Apple announced the Ipad 3 back in March, they basically put all Andriod tablet one generation behind. And that include those that were announced but won't ship until later this year. Now everyone is going to try to catch up on display and it will take at least 2Q next year before anyone except Samsung can ship a tablet with similar screen resolution. The flip side is that if the machine does not work as advertise, it will sit in the book for a while and not produce any tangible output. For Apple supplier, they may not have the cash flow to handle it but Apple clearly can. So it is a win-win for both given their financial position and the benefit of pushing the technology forward.

Most of the Iphone 5 rumor stuff is coming out from announced parts but some of them are bleeding ede (e.g. Qcom 28 nm communication chip). So the new "investment" may be there to ensure that they move the schedule to what Apple like and have first dip on the new parts (i.e. Fall/12)
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