David
Unfortunately, it does not look like the burger wars are
ending. It may be hard for Foodmaker to increase prices.
I hope to buy back into FM when the war is over.
richard
Tuesday November 25, 1:06 pm Eastern Time
Company Press Release
SOURCE: Rally's Hamburgers, Inc.
Rally's Features The Hot, New Bacon Cheddar Burger
LOUISVILLE, Ky., Nov. 25 /PRNewswire/ -- Rally's Hamburgers, Inc.,
the country's leading double drive-thru hamburger chain, introduces
a new, limited-time-only hamburger, the Bacon Cheddar Burger, at a feature price of 99 cents. This all-beef hamburger is served on a toasted bun and is smothered in hot, tangy cheddar cheese sauce,
with three strips of sizzling bacon. The Bacon Cheddar Burger will
be available at participating Rally's outlets throughout the
month of December.
The Bacon Cheddar Burger will be supported with a new :30 television commercial which goes on the air December 1st. The commercial will entice consumers with this hot sandwich as a special ''break'' from cold winter weather. Point of purchase materials will feature the Bacon Cheddar Combo, with Rally's unique French fries and a soft drink, value-priced at $2.49 at participating Rally's outlets.
Rally's Hamburgers, Inc., along with its franchisees, operates over 470 double drive-thru hamburger outlets, primarily
in the Midwestern United States.
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