Rovi Creates a New Standard for Television Ad Measurement
finance.yahoo.com
Rovi Analytics -- New Reporting Tool Quantifies Advertising Effectiveness and ROI Across TV Platforms Including Set-Top Boxes and Connected TV Devices
Rovi Analytics extends robust measurement capabilities from service provider set-top boxes as well as connected television and video devices, providing extensive campaign performance reports for agencies and advertisers that buy inventory on the Rovi Advertising Network. The advanced reporting capabilities can combine census-level measurement with key metrics such as uniques, impressions, clicks, time spent, video views and user actions within micro-sites, to provide a comprehensive view of campaign results across the multiple digital platforms Rovi serves. These key performance metrics, which can be filtered by a range of criteria including daypart and geography, will enable advertisers to clearly measure the effectiveness of advanced TV ad units.
"Connected TV devices are not only transforming the entertainment landscape, they are also set to fundamentally reshape existing TV advertising models," said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. "The Rovi Advertising Network was one of the first platforms to enable companies to develop and test campaigns on new Internet-enabled platforms. Since initial launch, we've conducted extensive research to help advertisers sharpen campaigns, increased our Network scale by forming new relationships with service providers and device manufacturers, and added a range of pioneering ad functionality. Now, with the addition of comprehensive reporting tools, Rovi offers the end-to-end toolset agencies and brands need to deliver high-impact TV ad campaigns with measurable results." |
