The Aristocrats(tm): Advertising, Convergence, Privacy and P Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : The Aristocrats(tm): Advertising, Convergence, Privacy and P

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: sense who wrote (28)	6/15/2012 2:24:43 AM
From: sense	of 36

Anyone Who Thinks Mobile Advertising Is Going To Be Huge Needs To See These Charts... This article rehashes much of what the prior two contain, but, then, note, it ends up with: "Now, importantly, there are some native forms of truly mobile advertising that are working and growing quickly. These include: "Dedicated mobile display ads (small overlays at the top or bottom of the screen )Dedicated mobile video ads (highly intrusive and annoying) Twitter ads (Twitter now says half of its ads are consumed on mobile) Facebook mobile ads (in the news feed)Geo-targeted search and other ads Groupon Now and other location-based ads.Pandora's audio adsMost of those ads really are true mobile ads. And spending on them is certainly a nice opportunity and is increasing." The difference is... accepting that the way we use mobile devices... requires rethinking... And, it seems it is the simple task of stopping to look at what the new device really IS... before expecting consumers use of it will mimic their patterns in the use of other devices... is the source of the problem. Because most aren't doing it.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next