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Non-Tech : Any info about Iomega (IOM)?
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To: Gary Wisdom who wrote (37515)11/26/1997 8:55:00 AM
From: Jeff Loughlin  Read Replies (1) of 58324
 
Saw the TV commercial last night...hmmm...interesting, but I do have to question its effectiveness. There is nothing in the commercial that tells me why I would want a Zip drive. Who are they targeting with this ad? Since it doesn't list any uses for the drive (other than "to hold lots of stuff"), it would seem that they are targeting those who have already recognized that they have a need for high capacity removeable storage. Those people have probably already heard of the Zip, so why advertise to them? The ad should be targeted at those who don't know they have a need for high capacity removable storage. List some uses for it, tell them why they need one, then, once they know they need one, make the Zip the obvious choice.

All IMHO, of course.

Jeff (long IOM)
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