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Technology Stocks : InvenSense (INVN)

INVN 20.76

-1.3%

Nov 6 4:00 PM EST

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From: brokenst0nes	6/18/2012 3:13:36 PM
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memsblog.wordpress.com Many phones may in fact start to have two gyros, as phone makers increasingly see image stabilization as a key way to differentiate their products with better photo quality. InvenSense targets the camera module suppliers with for its precision gyro for image stabilization, arguing it makes things easier for the phone maker. STMicroelectronics offers a dual core solution instead, with both a high precision sensor for image stabilization and one more suited to gaming in a single package, but as this requires a more complex ASIC it may not necessarily be the cheaper solution. The market for combo sensors started in 2011, with 6-axis accelerometer and magnetometer combo units with a single ASIC shipped in volume, and 6-axis accelerometer and gyro units now starting to do so as well, often for only a small additional cost for the accelerometers. Stand alone components are still by far the biggest business, but in two to three years successful companies will be selling 6X or 9X devices. To better track these important developments, we have broken out a separate category for combo sensors in our market data and forecasts this year. We believe that the market for discrete sensors will begin to decline, but the growth for combo solutions will be huge. Though currently less than a $100 million niche, we expect combos to be a $1.7 billion opportunity by 2017.

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