Communities Dominate Brands: Revised Nokia 2012 Market Share Projections, Revenues, Profits ASPs by Quarter
Excerpt:
If you are an optimist, perhaps Microsoft and Nokia can grow by half their market share in one year, 2013. That would bring them up from 2% market share to.. 3%. Maybe you are a super-optimist and think they can double their sales, inspite of all the reluctance of carriers, the damaged carrier relationships, the depleted sales and marketing forces, the spent and wasted Lumia marketing (I mean, how many Xboxes can you give out, if the original Lumia launch with free Xbox 360s thrown in did not produce market success?), this partnership is not exactly loved by the industry and retail. So yeah, if you really REALLY want to believe in fairy tales, maybe in 2013 they might hit 4% market share doubling their performance from the end of this year. I don't see that happening. Far more likely is that Nokia is sold, split, and the new owners of Nokia end the silly Microsoft misadventure and bring Nokia's smartphone unit to the Android family. The Windows 8 platform sells well on the PC side but Microsoft quietly shuts down the Windows Phone experiment as another failure along the lines of the Zune music player and the Micrsosoft Kin phone series. But don't ever think this can be salvaged into a 'third ecosystem'. That won't happen. |
