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Strategies & Market Trends : Currents of Currency
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To: The Wharf who wrote (155)7/12/2012 3:50:54 PM
From: The Wharf  Read Replies (1) of 594
 
Procter & Gamble Co. (PG) and Philip Morris International Inc. (PM) found a common culprit for weaker financial results in recent weeks: changes in currency values.

P&G, the world’s largest consumer products company, had initially been counting on foreign exchange to bolster results this year. Instead, Chief Executive Officer Robert McDonald told investors last month it’s turned into “a strong headwind” that may have cut about $3 billion in revenue and at least $400 million in profit from previous projections.

So you fire your hedge person, or you move administration to elsewhere and then you have less sales in the US because of unemployed. There is no easy answer but it isnt about strength of the dollar in the currency exchange market it is about value of the dollar. Value is what local wages can buy Value to me is what the local area free market prices products at so you have affordable. .
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