Seems to me that CUBE supplies chips to Packard Bell
Packard Bell NEC Committed to Business and Home Computer Markets
Business Wire - November 26, 1997 05:59
%PACKARD-BELL %CALIFORNIA %WASHINGTON %COMPUTERS %ELECTRONICS %COMED V%BW P%BW
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SACRAMENTO, Calif.--(BUSINESS WIRE)--Nov. 26, 1997--One year after the merger between Packard Bell Electronics and NEC Computer Systems Division, Packard Bell NEC has become the second largest PC manufacturer in the U.S. and has created a global customer-driven organization that is participating in every market segment -- consumer, corporate, education and government.
Packard Bell NEC's consumer and commercial focus leverages the company's expanded manufacturing capabilities, access to cutting edge technology and R&D, and global logistics expertise, to bring high quality, innovative products to its markets at competitive prices.
"With the Packard Bell brand focused exclusively on the home market, where it is currently the number one seller worldwide, and the NEC brand offering the broadest product depth for commercial users, Packard Bell NEC is positioned to be a top-tier player in the PC market," said Beny Alagem, chairman, CEO and president of Packard Bell NEC.
"Last year, we seized the opportunity to create a global computer power with the manufacturing infrastructure, logistics expertise, market focus and brand depth to lead the industry. Today, we offer the most innovative technology, highest quality and greatest value in personal computing to people in every field of endeavor, in every corner of the globe."
Consumer Division Delivers Latest Technology, Exceptional Value and First Class Support to Home Users Worldwide
Packard Bell NEC's Consumer Division delivers the Packard Bell and NEC Ready brands to more homes around the world than any PC manufacturer. Sold exclusively through the retail channel, Packard Bell targets the home consumer market from the first-time PC buyer to the serious gamer, while NEC Ready is geared toward the sophisticated end-user, including small office and home office users and the PC enthusiast.
"We pioneered the sale of PCs to the home and now are the world's number one selling home PC," said Brent Cohen, president of Packard Bell NEC's Consumer and International Divisions. "Our goal today is to be the consumer's best friend: we provide the easiest computers to use at home and the best service and support to our customers."
Commercial Division Leverages Superior Technology and Logistics Expertise to Offer Business Users Real Choice
A key priority in Packard Bell NEC's strategic vision is to become a major force in the commercial market. Packard Bell NEC has embarked on a bold new distribution strategy called NEC NOW, which utilizes the company's build-and-configure-to-order capabilities to give commercial end users complete choice in how, when and where they purchase NEC brand products.
Under NOW, business customers can purchase NEC brand desktops, notebooks and servers directly from NEC Computer Systems Division or via a network of preferred resellers. "The NEC brand, known and respected around the world, is the cornerstone of our commercial strategy," said Luis Machuca, Packard Bell NEC executive vice president.
"The NEC NOW initiative allows us to streamline delivery of our superior technology to business end-users and to offer them the best possible service and support options."
1997: A Defining Year for Packard Bell NEC
During the past year, Packard Bell NEC has made significant strides in every facet of its business, including:
-- Launched NEC NOW, an innovative hybrid-direct distribution strategy for commercial product lines.
-- Built state-of-the-art-manufacturing facilities around the world with build and configure-to-order capabilities.
-- Received ISO 9001 certification recognizing commitment to quality and customer satisfaction in all facets of design, production and service.
-- Developed a world-class management team made up of recognized industry leaders.
-- Created the sub-$1000 category with the Packard Bell brand.
-- Achieved world-class performance in product quality and customer service and support.
About Packard Bell NEC and NECCSD
Based in Sacramento, Calif., Packard Bell NEC, Inc. is the number two PC supplier in the United States and number five worldwide according to International Data Corporation (IDC). The company designs, manufactures and markets a broad range of desktop, notebook, and mobile computers, network servers and Net PCs under the Packard Bell, NEC and Zenith Data Systems brands.
The company's major manufacturing operations are in California, Washington, France, China, Malaysia and Australia.
NOTE TO EDITORS: This release is provided as background regarding Packard Bell NEC to clarify the company's focus and direction. For information, contact Sheri Benninghoven, Ketchum Public Relations 916/449-6168.
CONTACT: Ketchum Public Relations
Sheri Benninghoven, 916/952-5052 |
