The desperate initiative, dubbed "the Event Registry," is being mocked by event planners and couples -- and shows how desperate the Obama campaign is to keep up with GOP contender Mitt Romney's fund-raising. Campaign officials launched the initiative in late June, the same month Obama raised just $71 million compared to Romney's $100 million.

So far, "the Event Registry" has been all but ignored on social-media sites -- even though Facebook, Twitter and other networks have been a strong suit for the Obama campaign.

... wedding industry pros called the ploy tasteless and divisive.