| DSS Comments on Landmark Coupon Fraud Case 
 ROCHESTER, N.Y., July 17, 2012 /PRNewswire via COMTEX/ -- Document Security
 Systems, Inc. (DSS), a leading developer and integrator of cloud computing data
 security, Radio Frequency Identification ("RFID") systems and security printing
 technologies which prevent counterfeiting, product diversion and brand fraud,
 commented today on the recent landmark case of coupon fraud discovered in
 Arizona. (See
 azfamily.com
 for more information.)
 
 The case involves the production and sale of counterfeit coupons for products
 offered by 40 of the nation's largest brand owners. Approximately 4 years ago,
 high quality counterfeit coupons began surfacing in the United States from an
 unknown source. Several of the affected brand owners, along with the Coupon
 Information Council (CIC), hired private investigators to pursue the source of
 the counterfeit coupons.
 
 The investigation led to 3 homes in Arizona where Police and Federal agents
 seized boxes of coupons, vehicles, guns and other property. The seized coupons
 were variations and reproductions of previously valid coupons and had a value in
 excess of $25 million dollars with the total estimated economic loss to the
 companies of between $400 million and $600 million. The ringleader of the coupon
 scam was determined to have brought in the fraudulent coupons from overseas and
 sold them on a website for 50% of face value. According to the article, the CIC
 is calling this the largest counterfeit coupon case the industry has ever seen.
 
 Patrick White, CEO of Document Security Systems commented, "This case of coupon
 fraud demonstrates the severity of the issue and the growing financial loss that
 brand owners have been experiencing. Coupons that were once unprotected, were
 counterfeited, altered and mass produced outside the country and then imported
 for resale. While use of these coupons is illegal, consumers are purchasing the
 counterfeit coupons online, unaware of the scheme and associated risk. The
 quality of the re-engineered counterfeit coupons is high enough that cashiers and
 stores are accepting and processing them on a regular basis without knowledge of
 the fraud." White continued, "The CIC has been working diligently with the brand
 owners to help them protect their coupons and also educate the public as to the
 security features that now appear on coupons. I commend them on their diligent
 work in tracking down the source of these fraudulent coupons. In our opinion, the
 answer to this growing problem is 3-fold: use of security technologies on the
 coupons, commitment to coupon authentication at the retail level, and consumer
 education on the risks of unlawful use of counterfeits coupons."
 
 DSS offers a wide range of state-of-the-art patented solutions against
 counterfeit coupons for both traditional printed coupons and digital coupons. DSS
 works directly with brand owners to protect the coupon's images and information
 from being captured easily and accurately on copiers and desktop scanners. DSS
 has experienced increased demand from brand owners for coupon security over the
 last few years and very specifically over the last few months.
 
 About DSS (Document Security Systems, Inc.):
 
 DSS provides counterfeit prevention, RFID tracking and comprehensive brand and
 digital information protection solutions to corporations, governments, and
 financial institutions around the world. DSS develops and manufactures secure
 printed products such as labels, packaging, ID Cards, RFID Cards and tags and
 documents using their AuthentiGuard line of patented optical deterrent and
 authentication technologies. The company also provides cloud computing security
 services, provides disaster recovery backup, writes custom software solutions,
 and integrates track and trace technologies.
 
 For more information on DSS and its subsidiaries, please visit DSSsecure.com.
 
 DSS is comprised of four operating units:
 
 DSS Plastics Group - Custom RFID and Plastic ID Card Solutions (Brisbane, CA) PH:
 1-415-585-9600
 
 DSS Packaging Group - Commercial and Secure Packaging Manufacturing (Victor, NY)
 PH: 585-924-8460
 
 DSS Printing Group - Commercial and Security Printing Manufacturing (Rochester,
 NY) PH: 585-341-3100
 
 DSS Digital Group - Cloud Computing Services and Secure Digital/Internet
 Documents (Rochester, NY) PH: 585-746-6958
 
 For more information on DSS and its subsidiaries, please visit DSSsecure.com.
 
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 For more information:Investor Relations:CenturyIR.comPhone: 212-776-1030
 |