Company flees consumer computing market to focus on business PCs
November 27, 1997: 11:55 a.m. ET
MANHASSET, N.Y. (Reuters) - Toshiba America said it will stop selling the year-old Infinia consumer-desktop personal computer when its remaining inventory is gone, according to CMP's Computer Retail Week, a trade publication.
The publication said the Toshiba Corp. unit cited a "dramatically changed" market, especially with the predominance of PCs priced below $1,000, in explaining the move.
According to the publication, market analysts said several critical miscalculations and a disturbing drop in market share for Toshiba's core notebook-computer products made Infinia's demise inevitable.
Toshiba intends to remain in the desktop market, but only on the commercial enterprise side, it said.
"We found that, basically, the market has changed dramatically over the last year," Ron Crocco, Toshiba's vice president of sales, told the publication. "Sales of sub-$1,000 PCs grew by leaps and bounds and caused us to look at what we are going to do in this space." |
