Biomatrix (BXM) Looking Great Message Board

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Biotech / Medical : Biomatrix (BXM) Looking Great

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To: John McCarthy who wrote (249)	11/28/1997 5:57:00 AM
From: James Baker	of 569

John, About the Journal choice - it is sent to be free and proprobly most primary care docs. Being a Pediatrician I don't see too many of the adult oriented Journals. This one does cover a wider variety of issues than your "jock" reference might imply. The lead article this month is Osteoporosis: An All Ages Strategy. They have a web site at: physsportsmed.com a quick look only revealed a Norvasc (Pfizer) ad on the website. Management has far more reason to care about this product that I do - financially speaking. I hope that thay get the point and will work at getting the best out of W/A marketing arrangement. I certainly think they are powerful marketing force. Let's see it applied in the right way. One thought is maybe they were at the deadline and just slipped in a one pager to say we are here - more info to come - stay tuned - and by all means DON'T buy any inferior alternative products. Jim

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