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Politics : View from the Center and Left

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From: JohnM	8/15/2012 9:47:16 AM
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August 15, 2012 Why Romney is Getting Personal First Read: "What's fascinating is the Romney campaign's decision to bring a gun to a knife fight yesterday. It could have knocked Biden for making yet another gaffe or another odd statement. But instead, it decided to step on the gas and use the harshest language possible -- 'anger' and 'hate' -- against Obama. And there seems to be an obvious strategy here: The Romney camp seems intent on muddying the Obama brand to narrow the likeability gap; it's too hard to bring Romney up to Obama's favorability levels, so they want to drag him down instead." "But there also is a potential danger here for Romney: For one thing, he opens himself up to criticism that he can dish out the attacks... but that he can't take them. And two, the entire conversation about negativity distracts from Romney's message. After all, we're no longer talking about the economy or Romney's plan, or now even his new running mate." politicalwire.com

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