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Technology Stocks : Apple Inc.
AAPL 271.50+1.9%Nov 21 3:59 PM EST
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To: ScottT who wrote (6548)11/28/1997 5:43:00 PM
From: FR1  Read Replies (4) of 213173
 
At this point I think the only thing that is going to move the stock price up is some kind of news that clearly shows how strong profits are going to be made in the near term. Let's face it - the market for Motorola machines is extremely small - you can't use it for anything other than MAC and a expensive paperweight.

There is a solution but I question if Apple will do it (you would have to be willing to not just think but actually act different):

1) Rhapsody runs on Intel.

2) The Intel version of Rhapsody is being shipped now.

3) There is no reason that Apple can not start selling Intel computers at its web site. Apple can offer both Rhapsody and/or MSFT operating systems on the units at prices that compete dollar for dollar with DELL and Compaq.

4) The MSFT tech support can be jobbed out.

5) Apple will then be the only site you can go to and buy both MAC and MSFT machines. There would be no reason not to go to the Apple site because their prices are the same as DELL and Compaq.

6) Traffic would increase and profits would increase.

7) The Apple web site would sell MSFT OS but would also promote the Mac and Rhapsody to people that come to the web site (ads people would NEVER see at DELL and Compaq sites).

8) The increase in profits would also allow Apple to print advertise just as much as DELL and Compaq. Again, Apple can use extra advertising opportunity to offer both products but highlight the benefits Rhapsody.

But nooo - chances are we will crawl back in our hole and fantasize about how the world is going to beat a path to our door... - ...and years from now we will say "You know we had our last big opportunity in '98 but again we completely missed the boat. We should have done it like Microsoft - embrace your enemy and then devour them."
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