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Strategies & Market Trends : RAINFOREST CAFE (RAIN) RESTAURANT AT 136 P/E-

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To: Eduardo Canto who wrote (10)11/28/1997 9:03:00 PM
From: Paul Hackett   of 12
 
Your point is well-taken EC, but I think at this point +\- $35, this thing is do for a back-up, and not even a 3/2 split is going to save it. I've only eaten at RAIN one time but from everything I read about it, I would say it's just another fad restaurant with a lot of pricey gimmicks. ie. Showbiz Pizza, or even Hard Rock or Planet Hollywood. One can eat there only so many times and then even the tourists will get tired of it. It's saving grace is the Disney location, the other stores will flatten-out fairly quickly. I may be premature with my short but I'll cover +20% if I miss here and do it again later after it has matured a bit more.
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