They're still floggin' the dog...Options Media Group Holdings, Inc. Engages Harrington Multi Media Marketing to
Produce and Reposition TextOnHold Highlighting Problem of Teenage Distracted
Driving
BOCA RATON, FL, Aug 22, 2012 (MARKETWIRE via COMTEX) -- Options Media Group
Holdings, Inc. (pinksheets:OPMG), a leading provider of mobile applications
software, announced today that it has entered into a long-term contract with
Harrington Multi Media Marketing, to produce an infomercial designed to assist in
the solution to the growing problem of teenagers and other distracted drivers who
use mobile phones while at the wheel.
"Our signature product has been renamed TextOnHold(TM) and we are committed to
help bring the message that texting while driving is unsafe," noted Keith St.
Clair, Options Media Chairman. "Tim Harrington, CEO of Harrington Multi Media
Marketing shares our vision and has allocated significant resources potentially
in excess of $1 Million dollars monthly, on an innovative marketing strategy
which will underline retail and corporate negotiations for sales currently
underway."
The Company's new business model has split its software into three separate,
branded categories, TextOnHold, a responsible texting product, PushForPanic(TM),
a personal security application, and a bundled combination, which will allow the
Company to sell in both the texting and personal security markets.
Tim Harrington, CEO of Harrington Multi Media Marketing, stated: "In my 25 years
in the direct response television industry I have never been more excited about a
product than I am about TextOnHold. It is not only a great service, but we are so
proud to be associated with this important campaign. Everyone knows the serious
problems that we face on our roads with people texting and driving, but until
TextOnHold there has never been a comprehensive solution to this problem. It is
particularly exciting to have Justin Bieber as a spokesperson for TextOnHold to
convey that it is cool to not text and drive... no matter what your age. We look
forward to working with the fine management team at Options Media to create a
powerful message via a television commercial that will let everyone know that
there is now a way to help us all avoid accidents and save lives."
Currently there are thirty-four states and the District of Columbia that ban text
messaging for all drivers. Nine states and the District of Columbia prohibit
drivers from using handheld cell phones while driving. The Company believes these
laws strengthen the public's need for its anti-texting software.
About Options Media Group Holdings, Inc. Options Media Group Holdings, Inc., is a
leading provider of mobile applications software. The Company's flagship product,
personal security and anti-texting while driving software application suite, is a
next-generation software suite with the most robust set of features and functions
available today. The software product, which is easily downloadable to mobile
phones, allows for GPS tracking of the mobile device in order to calculate the
rate of speed of travel. Above certain predetermined speeds, the software will
lock the keyboard and prevent the user from emailing, surfing the web or texting.
While Option Media's Software is designed to prevent texting while driving, it
also offers parents and employers the ability to monitor the driving habits of
mobile phone users in order to prevent speeding. optionsmedia.com.
About Harrington Multi Media Marketing, Inc. Harrington Multi Media Marketing
Inc. (HM3) is a leading producer of infomercials and short-form direct-response
television commercials. HM3 markets its owns products and produces commercials
for clients in the US and internationally. Tim Harrington, CEO of HM3, is one of
the pioneers of the direct response marketing industry and has been in the
business over 25 years. Over the course of 25 years in this industry Tim
Harrington's companies have produced over 500 infomercials. Many of the
infomercials have featured well-known talent such as George Foreman, Bruce
Jenner, Kim Kardashian, Tony Little and the iconic Billy Mays. HM3 is a member of
the Electronics Retailing Association, which is the governing body for this
industry. For more information, please visit hm3.com
Forward-Looking Statements All statements in this press release that are not
strictly historical in nature, including future performance, management's
expectations, beliefs, intentions, estimates or projections, constitute
"forward-looking statements." Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that may cause the Company's
actual results to be materially different from historical results or from any
results expressed or implied by such forward-looking statements. Some can be
identified by the use of words (and their derivations) such as "need,"
"possibility," "intend," "offer," "development," "if," "negotiate," "when,"
"begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan,"
and "continue," or the negative of these words. Factors that could cause or
contribute to such differences include, but are not limited to, the risk the
Company's products are not adopted or viewed favorably by the healthcare
community and consumer retail market; business prospects, results of operations
or financial condition, including variations in our quarterly operating results;
risks related to the current uncertainty and instability in financial and lending
markets, including global economic uncertainties; maintaining, developing,
building and defending our patent portfolio assets; monetizing and litigating our
patent portfolio both in the U.S. and internationally; timing and volume of sales
and installations; length of sales cycles and the installation process; market
acceptance of new product and service introductions; ability to establish and
maintain strategic relationships; relationships with licensees; competitive
product offerings and promotions; changes in government laws and regulations and
future changes in tax legislation and initiatives in the healthcare industry;
undetected errors in our products; possibility of interruption at our data
centers; risks related to third party vendors; risks related to obtaining and
integrating third-party licensed technology; risks related to a security breach
by third parties; litigation matters; risks associated with recruitment and
retention of key personnel; uncertainties associated with doing business
internationally across borders and territories; and such other risks and
uncertainties as detailed from time to time in Option Media Group Holdings Inc.'s
public filings with the U.S. Securities and Exchange Commission. The Company is
providing this information as of the date of this release and, except as required
by applicable law, does not undertake any obligation to update any
forward-looking statements contained in this release as a result of new
information, future events or otherwise.
For information: optionsmedia.com or info@optionsmedia.com
Contact:
Keith St. Clair
Chairman
Options Media Group Holdings, Inc.
123 NW 13th Street Suite 300
Boca Raton, FL 33432
Phone: 305-781-8019 |
