steve - I already know all that stuff, nothing new except for the stuff your not supposed to talk about cuase you've signed a NDA!!
Anyway, when the facts present themselves, Dell may well have a $500 PC. I never said they "never" would, I just predicted that they would emphatically state they not in that business in their Q3 earnings announcement and the reasons why which is exactly what the did! Now is not the time... maybe never. I know their business strategy pretty well. I'll even alert everyone to Dell's entry into this business prior to their official announcement! Remember if if if if.
This is their official stance today from the Forbes article:
Dell is after the knowledgeable consumer who knows what they want and wants lots of it. Dell is not interested in the low end of this market. Its lowest-priced system for the home comes in at $1,700. Contrast this with Compaq's entry-level home system, a less powerful machine priced at $1,080 with a monitor. So-called sub-$1,000 machines made by Compaq, Acer, Packard Bell NECand others are flying off the shelves. Dell knows it has no advantage there.
Dell does hope many low-end customers will eventually want to upgrade to higher-end machines. It expects that, having become more computer- literate, they will shop on the Internet. "It's my belief that the replacement cycle of a new sub-$1,000 customer is-at worst-18 months," says Dell's chief financial officer, Thomas Meredith. "It's one of the richest opportunities ever handed to us," he says.
Won't customers who buy cheap machines from Compaq and others stick with those brands when it's time to replace them? Replies Paul Bell, head of Dell's new consumer division: "Our research shows there just isn't a lot of brand loyalty."
Remember, their is no hard evidence yet, today is not the same as yesterday so history may not prove to be the best guide.
MEATHEAD |