Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Dale Stempson who wrote (37744)	11/29/1997 11:13:00 AM
From: jwk	Read Replies (1) of 58324

Re: Lowered Zip pricing / MAP Dale -- Thanks for the info. The results seem to be that IOM gets full wholesale, maintains full margins, doesn't have to manage or pay for a rebate operation, and the retailers increase market demand for Zip drives and disks by competing on drive price. Sounds very good to me. What's in it for retailers? -gets people in the door which gives the retailers a chance to show and sell their other stuff (loss-leader concept from Marketing 101) -rebates provide retailer with market data about you for planning future promotions/advertising -they stll make money on the disks...rebate the drives and sell more disks

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