America On-Line: will it survive ...? Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : America On-Line: will it survive ...?

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Steve Robinett who wrote (6117)	11/29/1997 11:44:00 AM
From: Ted Murphy	Read Replies (1) of 13594

> Just tracking on stock news during the day, I must pull up Yahoo a hundred times. That kind of repeat behavior makes advertising on Yahoo worth considering Actually, that kind of heavy user is a killer, because it makes your click through rate much lower. SI will have a similar problem, and its why they're pricing ads at $5 CPM. The best website for click throughs is, like, Dilbert. The crappier your site, the more people are interested in the ads. Also, the more naive your audience the higher your click through. I'm not sure if this is a complement, but AOL will be able to charge premium rates for their page views when it comes to that. "Short 'em all ..." Hah! Funny, and probably right. Ted

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next