if there just so happened to be a smartphone with a camera as great (or better) than the iPhone 4S, I would surrender my Apple phone in a heartbeat.

You may recall in October of last year that Microsoft made a rather bold claim in a job posting. They aim to make your next Windows Phone " the best camera you will ever own." Pair that claim with a mobile hardware company that just so happens to have made a major breakthrough in mobile image sensing technology (PureView) and you could have yourself a match made in heaven.

Just this past June, Nokia confirmed its PureView technology would be implemented in future Lumia devices. That's enough to make a picture taking fiend and smartphone aficionado weak in the knees.

However, I have my reservations with PureView and Windows Phone. The Nokia 808 PureView is capable of taking brilliant pictures. But the primary concept in the 808 was camera while the smartphone aspect was put on the back burner. Not only that, but at 13.9mm thick, it was quite the brick in contrast with the majority of current smartphones that are generally slimmer than 9mm.

If Nokia can get the balance between smartphone and camera just right and significantly trim down a PureView device's profile, we could have a winner. The question is: will September 5 be the day for a Lumia PureView to be unveiled? I have my doubts. It seems too soon considering how impractical the 808 was and how recently it launched (June 2012).

Releasing an unrefined product – in this case, a Lumia PureView phone – in an attempt to stave plummeting stock prices and market share is a huge gamble. However, a " Things are about to change" teaser released by Nokia has a lot of people convinced that Nokia could be dropping a Lumia-branded PureView device sooner rather than later. It's not a concrete assumption, but there is definitely a strong chance Nokia wants to catch everyone off guard.

Barring the PureView Lumia isn't a brick, I'm all for it. "Shut up and take my money," as they say.