So the big challenge for Nokia and Windows Phone is getting consumers to actually try the devices. For better or worse, the operating system looks and works differently than Android or iOS. Nokia and Microsoft have been positioning these phones as an alternative option for first-time smartphone buyers and an easier experience.

But the fact is consumers have been conditioned to see smartphones in a certain way thanks to the popularity of the iPhone and various Android handsets. It'll be up to Nokia and Microsoft to break those preconceived notions.

They start in earnest Wednesday.