"Toys in the Attic" Targeted Marketing Aims for Indie-Studio Success...!
"Toys in the Attic" Targeted Marketing Aims for Indie-Studio Success
Source: Hannover House / Target Development Group, Inc.
Date: September 04, 2012 07:00 ET
Acclaimed animated film ranks among the top of all new releases in Facebook "likes"
"Los Angeles, CA, Sept. 4, 2012 (GLOBE NEWSWIRE) -- With twelve new feature films launching to theatres this weekend - including two new wide-releases - how can a European-produced, stop-motion animated film stand out and achieve box office success? This was the marketing challenge facing independent distributor Hannover House (Pinksheets: HHSE) with the release of "Toys in the Attic" opening this Friday.
"Theatrical release of a feature film can be one of the most difficult marketing challenges for any consumer product category," said Eric Parkinson, Hannover House C.E.O. "There are so many ways to present your message to consumers, that it's easy to lose focus on the targeted audience in an attempt to have your message heard. This past weekend, the industry witnessed a $25-million marketing fiasco with the release of the 'Oogieloves Big Balloon Adventure,' which was promoted through a variety of means not likely to be seen by the film's preschool audience, such as giant billboards on Sunset Strip in Los Angeles. Accordingly, we wanted to make sure that every marketing, advertising and publicity step being pursued with our release of 'Toys in the Attic' was deliberate and focused on reaching our initial core-audience," he concluded.
Due to the near-legendary status of animation director Jiri Barta, Hannover House chose to build a campaign for "Toys in the Attic" around animation fans, publications and websites. The film is featured in articles, ads and banners through most major animation media, including Animation Magazine, Stop-Motion Magazine, Animation World Network and their affiliated websites."... (more)
(more)
globenewswire.com
______________________________________________
Jim
. |
