The question is whether or not consumers notice or care.

Not too long ago I went smartphone shopping. My wife and teenage children all needed new phones; they were making the big switch from texting feature phones to smartphones. My wife wanted an iPhone. My children both asked for Android phones. When we went to Best Buy, there were people crowded around the iPhone table and another group floating around the overloaded Android phone section. There was a small space for two Windows 7 phones, the Lumia 800 and 900, and no one was standing anywhere near them.

I wondered what it would take to get my family to consider a Windows Phone. What if I was carrying one? What if one of their friends had one?

More importantly, I now wonder what it will take for the phone buying public to, as Nokia encourages, “Switch to Lumia”? Doesn’t the Lumia 920 and Windows Phone 8 ecosystem have everything a consumer could desire in a smart phone? I suspect that the 920, like the 900 before it, will be well reviewed. Is that enough to drive consumers to a new platform?

Switching hardware, especially if it means new features, is now part of the smartphone continuum for most consumers. Switching platforms, however, is not.