Bummer (Kantar Smartphone Installed Base Tables by OS) ...
Zax,
<< Windows Phone breaks into double digits in a couple of markets for the first time. >>
In prior Kantar tables they showed totals for the Windows Phone installed base, separately from Windows mobile. In the current set they don't anymore. It's simply Windows and even though Windows Mobile shipments now only constitute a fraction of Windows OS phones now shipping and the global installed base is rapidly declining in the year ago column a large percentage of the Windows OS installed base was Windows Mobile and in countries where the total Windows OS installed base is now lower than a year ago, what has primarily driven the base of Windows OS down is replacement of WinMob smartphones.
Items of interest from Kantars PR:
>> “Windows is making steady progress in the big European economies and is now challenging BlackBerry for third spot in the European OS league. With the momentum Windows 8 will bring towards the end of 2012, it seems highly likely that it will achieve this before the end of the year.
“Lower end devices are driving sales of the platform as consumers seek value, resulting in growth rates of 6.6% in Italy, 3.5% in France and 2.3% in Great Britain. In Italy, Windows now holds a double-digit market share, 10.4%, a first in the European market.”
In the US, iOS and Android combined took 93% of all smartphone sales in the latest 12 weeks, putting into perspective the scale of the challenge facing both RIM and Windows in one of the world’s most important markets.
Smartphone penetration is now at 57.6% in Great Britain, with smartphones taking 80.4% of all sales in the latest 12 weeks. ###
- Eric - |
