Parametric Sound's Directed Sound Product Selected for Build-A-Bear Workshop(R)
Newly Imagined Stores
HyperSound(TM) Enhances Interactive Experience
SAN DIEGO, CA, Oct 01, 2012 (MARKETWIRE via COMTEX) -- Parametric Sound
Corporation (PAMT), a leading innovator of audio products and solutions, today
announced that Build-A-Bear Workshop(R) will include the Company's directed sound
product in six newly designed stores that will be opened across the U.S. this
year. HyperSound (HSS) allows the retailer to simultaneously operate multiple
interactive kiosks within the store, each playing its own specific audio message.
This is made possible by HSS's unique ability to target specific listening areas.
"We are very excited to merge this innovative technology with our newly designed,
interactive bear-making process," said Dave Finnegan, Chief Information and
Interactive Bear. "This enhancement demonstrates our commitment to creating an
enjoyable interactive experience for our Guests, and we look forward to working
with Parametric as we open these new stores."
"Our technology is unique in that it allows you to control where you want to
place audio," said Kenneth F. Potashner, executive chairman of Parametric Sound.
"We continue to find applications for HyperSound, as evidenced by this project,
and are encouraged by our progress. We are equally encouraged by the number of
inquiries we've received regarding the licensing of our technology."
About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio
solutions. With a substantial body of intellectual property, Parametric Sound is
the foremost authority in the application of acoustic technology to beam sound to
target a specific listening area without the ambient noise of traditional
speakers. The Company is targeting its technology for new uses in consumer
markets including computers, video gaming, televisions, home audio, health care
and mobile devices. For more information, visit parametricsound.com.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive
make-your-own stuffed animal retail-entertainment experience. There are more than
400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the
U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores
in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive
retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium
locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends its in-store
interactive experience online with its award winning virtual world and
entertainment destination website at bearville.com(TM). The company was named to
the FORTUNE 100 Best Companies to Work For(R) list for the fourth year in a row
in 2012. Build-A-Bear Workshop (BBW) posted total revenue of $394.4 million in
fiscal 2011. For more information, call 888.560.BEAR (2327) or visit the
company's award-winning website at buildabear.com(R).
Trademark Information: HSS is registered trademark of, and HyperSound is a
tradename of, Parametric Sound. All other trade names used herein are either
trademarks or registered trademarks of the respective holders.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements. Except
for historical information contained in this release, statements in this release
may constitute forward-looking statements regarding assumptions, projections,
expectations, targets, intentions or beliefs about future events that are based
on management's belief, as well as assumptions made by, and information currently
available to, management. While the Company believes that expectations are based
upon reasonable assumptions, there can be no assurances that goals and strategy
will be realized. Numerous factors, including risks and uncertainties, may affect
actual results and may cause results to differ materially from those expressed in
forward-looking statements made by the Company or on its behalf. Some of these
factors include the acceptance of existing and future products, the impact of
competitive products and pricing, general business and economic conditions, and
other factors detailed in the Company's Annual Report on Form 10-K and other
periodic reports filed with the SEC. The Company specifically disclaims any
obligation to update or revise any forward-looking statement whether as a result
of new information, future developments or otherwise.
PARAMETRIC SOUND CONTACT:
Tracy Neumann
888-HSS-2150 Ext 509
Email Contact
PARAMETIC SOUND INVESTOR RELATIONS CONTACT:
Dave Mossberg
Three Part Advisors, LLC
817 310-0051
BUILD-A-BEAR WORKSHOP CONTACT:
Jill Saunders
314-422-4523
Email Contact |
