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Strategies & Market Trends : Bob Brinker: Market Savant & Radio Host

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To: The Chairman who wrote (2226)12/1/1997 1:47:00 PM
From: sea_biscuit  Read Replies (1) of 42834
 
They differ from Bob dramatically in that they ignore KO's recent high p/e and every other variable. I am sorry but buy and hold KO for twenty years doesn't cut it.

Agreed. They just don't seem to understand this basic fact-- the higher the price, the lower the return. Nobody is saying that 20 years from now, Coca-Cola won't be around, or that people will stop drinking Coke. But if one pays too much for a stock, the returns are guaranteed to be mediocre, regardless of how well the company (and its stock) does.

If one waits long enough, there will come a time when KO will sell at attractive levels. But it takes discipline to wait. That is why investing is said to be simple but not easy. The principles of investing are quite simple to understand, but they sure are not easy to follow!

I'm glad that the fools exist and even more glad that they have so many foolish followers. By their folly and greed, they help create opportunities for the astute investor to exploit.
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