Ancestry.com NASD: ACOM Message Board

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Technology Stocks : Ancestry.com NASD: ACOM

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To: Glenn Petersen who wrote (15)	10/22/2012 3:10:32 PM
From: caly	of 17

You know, one of the interesting things Ancestry is facing is competition from an entity that offers its information for free. The Mormons have really been stepping up their efforts in recent years to get the millions of genealogical records housed in their Family History Library digitized and online for free access. They're the ones who have gone worldwide and microfilmed church records from the smallest villages imaginable throughout Europe. The records of my grandfather's village of 500 in Hungary are now accessible online. The big catch? They're not indexed and searchable the way Ancestry's records are which is an enormous effort. Ancestry's business model is also interesting in that you can exhaust their usefulness in short order depending on the nature of your family. Once you get your family history back to a certain point, you exhaust all the records they have available and become stuck. Do you continue to pay for the service with the hope they'll get additional records online soon that are relevant to your research? It's been interesting watching them add new features to partially address this last issue, and they've been amazingly creative.

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