Boycott of newspapers in Brazil to Google becomes a model abroad
SAO PAULO
Machine translated from Folha de São Paulo newspaper.
The movement pioneer of Brazilian newspapers to boycott Google News - over a year ago, most newspapers do not allow the display of links to news in the search engine - aroused the interest of other countries.
Last week, after the issue gained international attention after being discussed at a seminar in Sao Paulo press, the JNA (National Newspaper Association) received dozens of messages of support and requests for information from associations and newspapers from France, Germany and Chile.
To the JNA, the experience of getting out of Google News helped bring down one of the arguments used by the company, that being part listed in searches helps increase the audience - which could translate into increased advertising revenue.
Since the papers associated with the JNA, which represent 90% of the market, have decided to stop having their stories listed by the search engine, traffic to their portals fell, on average, less than 5%. "It's a very small cost compared to the harmful effects of having their content away for free," says Ricardo Pedreira, executive director of the JNA.
Searched, Google said through a statement that "is committed to bringing its users with quality content the easiest and fastest way possible.'s Why we have partnerships with publishers around the world who choose to enroll in Google News. "
The topic has been watched closely by Germany. Bill pending in the country provides copyright protection for newspaper companies. Unlike Brazil, Germany and other European countries, the copyright belongs to the journalist, not the newspaper.
If passed, the law will pave the way for similar measures to the boycott of Brazilian newspapers to Google News. (MARIANA BARBOSA) |
